Ayu Lestari

Content Creator & Digital Storyteller

LinkedIn | Twitter | Instagram

About

Dynamic and results-driven Content Creator with over 7 years of experience in crafting engaging digital content, driving audience growth, and optimizing for search engines. Proven ability to transform complex ideas into compelling narratives across various platforms, including blogs, social media, and newsletters. Adept at leveraging data analytics to inform content strategy and achieve measurable business objectives.

Work Experience

Lead Content Strategist

Digital Waves Agency

Dec 2025 - Present

Led content strategy and execution for diverse clients, focusing on SEO-driven blog content, social media campaigns, and email marketing.

  • Developed and executed content strategies for 15+ clients, resulting in an average 40% increase in organic traffic within the first year.
  • Managed a team of 3 content writers and editors, overseeing content production from ideation to publication.
  • Implemented SEO best practices, leading to 25% of client blog posts ranking on the first page of Google search results.
  • Collaborated with marketing and design teams to create integrated campaigns that boosted engagement by 30% across platforms.

Senior Blogger & Content Writer

Media Nusantara Group

Dec 2025 - Present

Authored high-quality blog posts and articles for various online publications, specializing in lifestyle and technology.

  • Wrote and published over 300 articles and blog posts, consistently meeting tight deadlines and editorial guidelines.
  • Grew personal author readership by 50% through compelling storytelling and strategic content promotion.
  • Conducted in-depth research to ensure factual accuracy and provide valuable insights for target audiences.
  • Optimized content for SEO, contributing to a 15% increase in site-wide organic search traffic.

Education

Communication Studies

University of Indonesia

3.8/4.0

Courses

  • Digital Media Production
  • Journalism Ethics
  • Strategic Communication
  • Public Relations

Certificates

Google Analytics Certification

Google

HubSpot Content Marketing Certification

HubSpot Academy

Projects

The Digital Nomad Chronicles (Personal Blog)

Personal blog focused on remote work, travel, and digital lifestyle, serving as a platform to showcase content creation and SEO skills.

Languages

Indonesian (Native) , English (Fluent)

Skills

Content Creation

  • Blog Writing
  • Copywriting
  • Storytelling
  • Article Writing
  • Editing
  • Proofreading
  • Content Strategy

Digital Marketing

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Keyword Research

Analytics & Tools

  • Google Analytics
  • Google Search Console
  • SEMrush
  • Ahrefs
  • WordPress
  • Canva
  • Hootsuite
  • Mailchimp

Soft Skills

  • Communication
  • Project Management
  • Research
  • Adaptability
  • Creativity
  • Team Collaboration

Interests

Reading

  • Non-fiction
  • Digital Trends
  • Psychology

Photography

  • Landscape
  • Street Photography